Fundraising for missions: Sponsorship Package Samples
Sponsorship Package Samples
The following samples are based on successful sponsor packages that contain benefit ideas for differing sponsorship giving levels. The levels are listed as Platinum, Gold, Silver, Bronze and Kids. The names and numbers given are arbitrary and are designed to reflect how organizations delineate levels of sponsorship. Organizations often name the levels to reflect their individual identities. Each of the sponsorship levels below lists common sponsor benefits. Select/add those that most accurately reflect the benefits your organization could provide. Calculate the value of each benefit and provide accurate numbers. Remember that television coverage/placement can be very important to potential sponsors.
$10,000Platinum Sponsorship
Sponsor business name or logo prominently displayed in advertisements including:
[INSERT NUMBER] Recruitment ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER] Volunteer ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
[ Up to $XXX,XXX in advertising value]
One-half page ad in the daily newspaper with a distribution totaling over XXX.XXX
Main stage signage for jazz concert.
Live on-stage public address system mentions on concert day.
10' x 10' Festival booth space.
15 VIP reserved seats and parking for concert.
Admission tickets for employees [up to 30].
Full-page advertisement for your business in Festival program.
Your company logo on all Festival printed materials.
Your business name mentioned on a minimum of 40 television promotional spots [up to $XX.XXX in advertising value].
Your business name or logo on all Festival T-shirts worn by more than XXX volunteers throughout the Festival.
Your business name included in the Chamber of Commerce annual report.
Invitation to the annual Festival Donor Recognition Luncheon.
Inclusion in all radio public service announcements.
Inclusion in all press releases Inclusion in all web site announcements and emails
$5,000Gold Sponsorship
Your business name or logo prominently displayed in advertisements including:
[INSERT NUMBER] Recruitment ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER] Volunteer ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
[Up to $XXX,XXX in advertising value]
One-fourth page ad in the newspaper with a distribution totaling over XXX,XXX
Main stage signage for jazz concert.
Live on-stage public address system mentions on concert day
10' x 10' Festival booth space.
12 VIP reserved seats and parking for concert.
Admission tickets for employees [up to 20]
Your business name or logo on all Festival T-shirts worn by more than XXX volunteers throughout the Festival.
Your business name included in the Chamber of Commerce annual report.
Invitation to the annual Donor Recognition Luncheon.
Inclusion in all press releases.
Inclusion in all web site announcements and emails.
Silver Sponsorship
Your business name or logo prominently displayed in advertisements including:
[INSERT NUMBER] Recruitment ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER] Volunteer ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
[Up to $1XXX,XXX in advertising value!]
One-eighth page ad in the newspaper with a distribution totaling over XXX.XXX
8 VIP reserved seats and parking for concert.
Admission tickets for employees [up to 10]
Your business name included in the Chamber of Commerce annual report.
Invitation to the annual Donor Recognition Luncheon.
Inclusion in all public service announcements and press releases.
Inclusion in all web site announcements and emails
$1,500Bronze Sponsorship
Your business name or logo prominently displayed in advertisements including:
[INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
[INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
One-sixteenth page ad in the newspaper with a distribution totaling over XXX,XXX
4 VIP reserved seats and parking for concert.
Admission tickets for employees [up to 6]
Your business name included in the Chamber of Commerce annual report.
Inclusion in all press releases.
Inclusion in all web site announcements and emails
KIDS Sponsorship
Your business name or logo prominently displayed in conjunction with KIDS advertisements
including:
[INSERT NUMBER Recruitment ads in [INSERT NAME OF MEDIA]
[INSERT NUMBER] Sponsor ads in [INSERT NAME OF MEDIA]
[INSERT NUMBER] Volunteer ads in [INSERT NAME OF MEDIA]
[INSERT NUMBER] Location ads in [INSERT NAME OF MEDIA]
[INSERT NUMBER ] Thank You ads in [INSERT NAME OF MEDIA]
[Up to $XXXXXX in advertising value]
One-fourth page ad in the [INSERT NEWSPAPER NAME] with a distribution totaling over XXX,XXX
Signage at KIDS area.
Product sampling opportunity at KIDS area.
10' x 10' Festival booth space.
Admission tickets for employees [up to 6]
Free admission for employee children ages 12 and under.
Your business name or logo on all Festival T-shirts worn by more than X XX volunteers throughout the Festival.
Your business name included in the annual report.
Invitation to annual Donor Recognition Luncheon.
Inclusion in all press releases Inclusion in all web site announcements and emails
Additional added value ideas for sponsors/partners
Use ticket backs as exposure for logos and/or coupons - great exposure for business.
Signs/banners/posters at the event - Generally the bigger the sign, the closer to the main traffic pattern, the more valuable